My role is to make it easy for you to discover and express your unique proposition to the world.
This is true for individuals, both personally and professionally, and for organisations, whether for-profit or not-for-profit and those of all sizes.
On the personal level…
my work at Mindstream Ventures Ltd. is focused on helping people find authentic experiences that connect mind, body and spirit. After all, we are more than flesh, blood, bone, and brain — we are holistic beings. When we act in alignment with our values, we’re experience greater fulfillment and more positively impact others and our environment. As editor of MindstreamConnect.com and host of The Mindstream Podcast, I cover the mind-body-spirit movement for greater health and happiness. Specifically, that means producing content, performing original research on beliefs and behaviours, and developing interactive tools that help seekers connect with healing disciplines and professionals across complementary and alternative medicine, natural health and spiritual growth disciplines. The goal: Greater health and happiness for all.
On a professional level…
I offer workshop-style courses, consulting and advisory services. This work is about crafting a communications strategy to engage audiences to achieve business goals. And it works for both individuals and organisations. Whether it’s increasing your visibility, positioning yourself as an authority, attracting new opportunities or boosting your revenue, my mission is to help you achieve yours through an evidence-based business strategy delivered through strategic communications. I’ve developed a four-step approach (see below) that is packaged in two programmes:
- SHINE YOUR LIGHT is for individuals on a professional quest.
- BECOME THE BEACON is for organisations on a mission.
Both courses have a ‘special edition’ for those in the mind-body-spirit sector.
My approach
Know yourself
Explore and define your goal, brand and offerings to the market.
Understand audience
Research the landscape to understand how to play to your audience.
Define message
Align content with an engagement path that drive awareness and revenue.
Activate strategy
Come from a place of service using the right tools (social media is just one!).
This four-step process works across all sectors, for both individuals and organisations.
It’s about defining your proposition, understanding your audience and the market landscape, crafting content strategy, and executing winning tactics. This approach applies to all my projects, like the holistic healer who wanted to amplify her business to a global audience (she did!); the Chief Marketing Officer of a publicly-listed company who wanted to position herself for opportunities and land Board of Director roles (she did!); the environmental law firm partner who wanted to engage in the international conversation and cultivate the next generation of lawyers (he is!); the cyber risk management leader who wanted to exponentially grow his network to land advisory gigs (he did!); and the therapist who wanted to refresh her brand and grow her practice (she is!). Other projects include creating a revenue-driving content strategy for a public institution, doing audience research to inform new product development for a business-to-business publisher, and producing a research-based brief for a new positioning within the industry for two trade retail groups that were merging.
My offerings
When you’re willing to roll up your sleeves and learn the theory and do the work, my live coaching-style course guides you to gain the know-how and confidence to take your venture to the next level. The next group course runs in January 2023, and scheduling is by consensus.
For a quick, affordable strategy refresh, book my Strategy Power Hour. When you need me to do the “heavy lifting” on a project, just outline the brief, the timeline and your budget, and I’ll deliver a strategy with a step-by-step roadmap. I can scale my work to any budget. See details.
I love speaking at conferences, moderating panel discussions, guesting on podcasts, conducting interactive workshops, and penning articles. Recent gigs were on the mind-body-spirit movement, innovation and digital transformation. Let’s chat to find out how I can support your venture.
For the wellness industry
is part of Mindstream Ventures Ltd.
I cover the mind-body-spirit movement as editor of MindstreamConnect.com and host of The Mindstream Podcast. Mindstream is on a mission to connect people with authentic mind-body-spirit experiences toward greater health and happiness. The holistic wellness sector is a fragmented yet growing industry; there are challenges and opportunities for the public and for the professional workforce. Mindstream covers the facts and stories surrounding this exciting movement toward greater alignment within ourselves, with each other, and with nature. Wellness professionals are supported by a special edition of my SHINE YOUR LIGHT strategy course, which takes into account all the special nuances of the industry and connects like-minds who are following their calling. It’s one of the business-building opportunities on offer to the mind-body-spirit corps. Visit Mindstream
corporate leader
“Liza is a breath of fresh air! Through her journalistic background, she’s a quick study on lots of relevant content possibilities. Through her technology understanding, she knows the limits and the limit-less options for engaging and distributing content. And through her strategy work, she can clearly set goals and guide plans. As you work with Liza, she makes it feel like play — exploration, discovery, implementation — continuously in a virtuous, wondrous cycle of growth! Great fun and great results.” ~Barbara Cooperman, Chief Marketing Officer & Board Member in New York City
Would you like to learn more?
Let’s set up a quick call so we can explore your goals and how I can help. Please contact me.