My mission is to help you shine your light.
Whether you do that as…
…a self-employed professional who directly delivers your own specialty products and services.
…a business manager who has a specific project for audience growth, new product proposition or team training.
…a thought leader who wants to raise your profile to attract opportunities.
…someone who wants to learn how to ‘join the conversation’ in their area of specialty, whether that’s on social media, within professional organisations, in the media, or at conferences.
I work with individuals and organisations to help them achieve measurable results on business goals. In this age of the Internet as mass medium, it’s absolutely essential to to be able to convey a clear, concise, consistent message to the right audience with authenticity. This a combination of strategic communications, digital strategy and business strategy.
My approach to strategic communications — online and offline
Explore and define your brand and your offerings to the market.
Understand the market
Research the landscape to understand how to play to your audience.
Craft content strategy
Align messaging with an engagement path that drive awareness and revenue.
Put tactics in motion
Come from a place of service, using all tools in the shed (social is just one!).
I’ve developed a successful approach that works across all sectors and for all size organisations. It defining your proposition, understanding your audience and the market landscape, crafting content strategy, and executing winning tactics. This approach applies to all my projects, like the holistic healer who wanted to amplify her business to a global audience (she did!); the Chief Marketing Officer of a publicly-listed company who wanted to position herself for opportunities and land Board of Director roles (she did!); the environmental law firm partner who wanted to engage in the international conversation and cultivate the next generation of lawyers (he is!); the cyber risk management leader who wanted to exponentially grow his network to land advisory gigs (he did!); and the therapist who wanted to refresh her brand and grow her practice (she is!). Other projects include creating a revenue-driving content strategy for a public institution, doing audience research to inform new product development for a business-to-business publisher, and producing a research-based brief for a new positioning within the industry for two trade retail groups that were merging.
I love speaking at conferences, moderating panel discussions, guesting on podcasts, conducting interactive workshops, and penning articles. Recent gigs were on the mind-body-spirit movement, digital transformation, and innovation. Let’s chat to find out how I can support your venture.
For the wellness industry
Mindstream is on a mission to connect people with authentic mind-body-spirit experiences toward greater health and happiness. We’ve got some opportunities (free and paid) for both wellness enthusiasts and those who work in the realm of health, wellness and spiritual and personal development. Check out the full range here, which includes business boosters of podcast advertising spots, Strategy Power Hour and my live Business Strategy Course.
Would you like to learn more?
Let’s set up a quick call so we can explore your goals and how I can help.
Choose your time below, or contact me. All times are listed in UK time (five hours ahead of US Eastern Time).