Digital Strategy & Strategic Communications services by Liza Horan

Media Moxie LLC ( was founded in 2000 for my consulting work. After 20 years, I’ve consolidated all my work under my own name.

Business relies on people making informed decisions. Today it’s vital that your expertise is discoverable, findable, understandable, and actionable by potential customers and partners. It’s all about messaging — online and offline — for interactive engagement. It must be clear, concise, consistent, authentic, and meaningful for people to ‘get’ what you’re all about and develop trust. Your message starts with the words and imagery inspired by your vision, values and mission, and translates into the experience of the products and services you offer.

Digital Strategy

I help individuals and companies figure out how what they should be doing online and how. This ranges from audience research and competitive analysis to mapping their digital footprint across websites, products, social media, and email to achieve business objectives, and also developing digital products and services. My experience crafting digital strategy and developing digital products started in 1995 while working for The New York Times Company.

Strategic Communications

I help clarify what you need to convey to whom to inspire them to take the actions that meet your business objectives. This work focuses both on big-picture concepts and practical tasks to engaging your key parties (past, present and future clients; collaborators; and influencers, such as professional organisations and media). The “strategic” in “strategic communications” means it is laser-focused on accomplishing your business goal. My editorial work (since 1990 as a journalist, editor and publishing director) laid the best foundation for this because it is laser-focused on delivering value for the audience; the reader or viewer is the boss, just as the customer is the boss in business. Connecting meaningfully with your audience is the basis of all marketing, public relations and sales, and I strengthened my work experience in all of these by earning a master’s degree in strategic communications from Columbia University in 2010.

There are two methods of working together, and I’m happy to scale to whatever budget you have.


Want to gain the knowledge for self-sufficiency?

Ready to lift your game by putting theory into immediate action for results?
This is a dynamic coaching style that’s equal parts instruction and consulting, so you can turn sophisticated yet simple concepts into immediate action. Flexible formats include private one-on-one sessions, small group sessions, and half- and full-day interactive workshops for large groups. Coaching is ideal for the business leader or self-employed professional who sets vision and executes the road map, either directly or leading others.

Want to hand off the project to an expert?

Looking for a strategic deep-dive with an actionable roadmap?
This is a project-based approach where I collaborate with stakeholders to form a plan and then work independently to produce the result. Most often this is a project with a specific output, such as testing a new product proposition, developing a website, developing a content or social media strategy, or creating a product innovation culture. Aspects of such projects often include audience research, interactive workshops, and a strategic recommendation. A “road map” or step-by-step strategic plan is often delivered at project end so the client can carry it out with confidence.

Would you like to chat to explore how I can help you?
Contact me to set up a time to chat.

Clients and employers include

ESPN is the world’s No. 1 sports media company. As digital strategy director for ESPNHS, I aggregated the largest audience of fans of high school sports. is the No. 1 global tennis website, which I founded and ran for 11 years.

British Standards Institution is the UK standards body, setting quality marks and certifications across all industries. I provided product and content strategy consulting projects for them.

Informa is the No. 1 global events company and a top business intelligence publisher across many sectors. I provided digital product consulting projects for them.

An individual client of mine served as a groundbreaking C-level leader at this financial institution, and many others, for many years.

I crafted advertorial campaigns for American Express, a major longtime sponsor within the sport of tennis.

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