I wear many hats
WRITER
I’m pursuing the truth of the human experience to inspire a shift in beliefs and behaviors.
Read my clips
JOURNALIST
I’m getting to the heart of a story by investigating the facts, setting context, and delivering meaningful information.
View my work
CONSULTANT
I guide individuals and organizations to achieve measurable business goals through strategic communications.
Learn how I help
ENTREPRENEUR
I’m building platforms to help people connect within and with each other for authentic enlightening experiences.
See my projects
EDITORIAL
Writer, Journalist, Editor, Podcast Host, & Content Strategist
ADVISORY
Strategic Communications Consultant, Instructor & Speaker
ENTREPRENEURIAL
Founder, Collaborator & Advisor
HEALTH & WELLBEING SECTOR
Media, Communications, Research & Digital
My mission is to make it easy for individuals and organisations to discover and express their unique propositions to the world for great impact. I do this through media, communications, research and digital strategy work as a strategy consultant and entrepreneur. As a writer on the search for truth within the human experience, I aim to encourage and inspire others.
THE BACK STORY
My career in print and digital media spanned editorial strategy and business, and I founded my consultancy in 2000 while living in New York City. I earned my master’s degree in strategic communications from Columbia University. My work has been recognized with awards for my writing and entrepreneurial leadership. It’s been a privilege for work for such employers as The New York Times Co., Reuters and ESPN; consulting clients as Informa, Newsquest Specialist Media, Incisive Media, Scientific & Medical Network, The Arthur Conan Doyle Centre; and to coach C-level leaders, self-employed professionals, entrepreneurs and their teams across many industries from publishing and finance to technology and wellness.
A long-held dream came true when I got the opportunity to move to London to join a digital product and strategy consultancy. Three years later, Edinburgh was calling my name, and now I work with international clients from here.
LIZA HORAN
Media & Communications
“My print editorial career expanded to digital media and business strategy in 1995 when I took Tennis magazine online for The New York Times Co. Working on ‘the bleeding edge’ was a valuable learning experience that still serves me today.”
EDUCATION
Columbia University in the City of New York, School of Professional Studies
M.S. Strategic Communications, 2010
Thesis on how to build digital engagement for a B2B tech publisher whose revenue was threatened by upstart list services.
Boston University, School of Mass Communications
Public Communication Institute (certificate), 1991
International master’s-level program for only 40 participants that focused on mass communications, including television production and on-camera reporting, print newsletter design, photography, and feature writing.
Mount Saint Mary’s University, Emmitsburg, Md.
B.A. Sociology with Journalism, 1990
Winner of the journalism award for my work as editor-in-chief of The Mountain Echo student newspaper, which I converted from traditional to desktop publishing in 1989. Also served on the national committee of the Society for Collegiate Journalists, and as a DJ at WMTB 89.9.
I welcome opportunities to speak on publishing paradigms, online media, media relations, health and wellness, the mind-body-spirit movement, and personal and professional transformation and any other topic mentioned here. Just contact me!