My work stretches across the following endeavours.
Digital Strategy & Strategic Communications
My consulting work helps companies, leaders and teams expand their audience and connect meaningful with them to grow their businesses. Projects range from developing engaging content strategy and digital product development to business strategy online and offline across all sectors. My live online Business Strategy Course (next start date is the week of 13 September) draws on all my career experience to help people raise their profiles and attract business opportunities. My consulting work began in 2000 when I founded Media Moxie in New York City. I continue to work with international clients from my base in beautiful Edinburgh, Scotland.
Mindstream, part of Mindstream Ventures Ltd.
I’m on a mission to accelerate the mind-body-spirit movement for greater health and happiness. As editor of MindstreamConnect.com and host of 5-star rated The Mindstream Podcast, this media start-up aims to become the “TripAdvisor for holistic wellness.” Unique content and exclusive interactive tools (in development) will make it easy to discover and adopt the right disciplines for each person. We serve seekers, healers and those who are “just curious.” For consumers, we’re making it easy to discover and adopt mind-body-spirit disciplines that match their needs, preferences and beliefs. For professional practitioners, we’re helping them connect with their ideal clients and cultivate business opportunities through tools and training. The mind-body-spirit movement is an exponentially growing (yet fragmented) sector within wellness, personal development and spirituality. Mindstream will simplify the landscape and make it accessible and successful for everyone. I hold full membership in The Guild of Health Writers.
I’m grateful and proud to have the support of Interface and an innovation grant from the Scottish Funding Council to partner with computing, data science and mathematics geniuses Dr. Alexander Brownlee and Dr. Jason Adair at the University of Stirling for a research project. We’re creating proofs-of-concept for interactive tools to educate the public about mind-body-spirit healing modalities and help them choose which ones best suit their needs, preferences and beliefs. The project includes participation of two leading holistic wellness organisations in the UK. Testing of the tools commences in September 2021. Join the test panel, if you are a consumer or professional practitioner of complementary and alternative therapies, natural health and spiritual growth practices.
Speaking & Writing
I love to write and talk about life experience, personal and societal transformation, mind-body-spirit wellness, science and spirituality, and all things digital, entrepreneurship, publishing, social media, and communications. My personal and professional writing is very much about the innate power for good that each of us has. I’ve got two non-fiction books in the works: One is a memoir with actionable lessons, like my writing on my personal blog JustAMoment, and the other is a business book. I welcome opportunities to participate in events, such as running interactive workshops, speaking at conferences or on podcasts, and writing for publication.
See my work @LizaHoran on Medium.com
Volunteering
I have a lot of energy for causes I truly believe in. During my journalism career in tennis, I was the longest-serving board member (10+ years) of the U.S. Tennis Writers’ Association, which fought for the rights of journalists and photographers and celebrated the finest media coverage in the sport. When I moved to the U.K., I volunteered with Alternatives, the premiere mind-body-spirit events organisation based in London, by working events featuring high-profile speakers and musicians. In 2020, I joined Friends of the NHS Centre for Integrative Care in Glasgow as vice-chair of the board. The charity supports the U.K.’s only NHS service providing person-centred holistic care. I continue to work with Friends as a committee member.